The story of the Broad Street pump

As most epidemiologists know, the story of the Broad Street pump is a lesson on how observations of interactions among people, places and times can be used to create a more comprehensive picture of disease.

Snow’s influence on infectious disease management can still be seen today

In fact, the contact tracing work during the COVID-19 pandemic draws its scientific roots from Snow’s “shoe leather” research in identifying sick households.

Because of his approach in assessing disease through individual patterns and environmental factors, John Snow is regarded as the father of epidemiology, and one of the first information designers in healthcare.

At Broadstreet HEOR

We embrace the ethos of John Snow’s revolutionary strategy, and are meticulous in our approach to capture, analyze and interpret data and evidence to create visual storytelling.